The acceleration of digitalization in all areas of commerce has made pricing and promotional strategies incredibly dynamic. Keeping up with data, decisions and price changes in a low net-margin environment is foundational to success. To guide better decisions, the automation of tasks and processes is needed to quickly gather insights about opportunities and forecast their impact on demand, volume, revenue and margins.

Competing on price can be a slippery slope and often becomes a race to the bottom. It’s much smarter to understand price analytics and identify strategies that drive higher volume, margins and loyalty.