Intelligent pricing and promotional technologies have provided retail giants like Amazon and Walmart deeper insights and greater performance to the tune of double-digit margin improvements. Adjustments can be made multiple times per day based on rules and conditions designed to optimize prices and protect profits.
Because dynamic pricing is complex and difficult to manage, sophisticated technologies are required to simplify processes and fully leverage this capability. First deployed by the travel and hospitality industries, dynamic pricing is gaining steam as a core capability to drive revenue and optimize pricing.
Dynamic pricing gives you the flexibility to remain competitive and profitable so you can continually make investments in your operations and customer experience.
Why invest in dynamic pricing?