Gaining control of pricing
There’s a lot riding on your pricing and promotional strategies. As one of the most powerful parameters affecting metrics and behavior, pricing has the potential to generate huge profits or destroy margins. That’s why getting it right is so critical.
Gaining control of your pricing and promotional strategies – and your revenue potential – is a balancing act. You must stay competitive on items that matter most to your customers while adding margin elsewhere to offset costs and fund investments. Ongoing supply chain delays, less in-store traffic and greater online competition have made it harder to maintain this balance.
Big-box retailers are turning to dynamic pricing strategies to guide better decisions using intelligent insights into the most up-to-date market conditions for supply chain, inventory, demand and competitor pricing.
