The road to relevance in retail
The rapid acceleration of digitalization in recent years sparked many realities for retailers, including a sharp rise in customer expectations for more personalized and convenient experiences.
Consumers not only expect to receive offers they like and are relevant to them, they also expect to have a seamless shopping experience regardless of which channel
(or channels) they choose to engage in with you.
Roughly3/4Consumers
- Expect personalized experiences or get frustrated
- Consider personalized offers when prompted to do so
- Repurchase from brands that make personalized offer
The convergence of online and offline worlds (a.k.a. phygital) is an opportunity to create convenience, better experiences and value. How phygital are you?
