Traditionally, retail business models have been grounded in short-term financial objectives, which is
like speeding from stop light to stop light. Changes
in consumer expectations for more personalized experiences are adding pressure to focus on long-range objectives by developing customer-centric strategies rooted in experience, convenience and lifetime value. 

Intelligent bundling of value-added services can alleviate the one-size-fits-all approach that is often unavoidable in categories like electronics, appliances, furniture and many other high-ticket items where price sensitivity may be the deciding factor.