Intelligent merchandising and assortment planning are at the heart of modern retail operations, empowered by AI-driven analytics and automation. Retailers now leverage advanced algorithms to analyze historical sales, seasonal trends, real-time POS data, and local market factors to forecast demand with remarkable accuracy.

This enables dynamic assortment adjustments that ensure the right products are available at the right time and place, minimizing both overstock and stockouts. AI-powered tools can even simulate store layouts or test new product mixes in digital twin environments, allowing retailers to optimize shelf space and product placement before physical changes are made, thereby maximizing sales and customer satisfaction.