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Customers prefer brands that inform and are easy to navigate

Multiple channels work together to unify experiences and messaging

Satisfied customers are repeat customers who also tell their friends

Adding touchpoints improves your marketing and personalization efforts

<h3>Powerful advantages of a phygital approach</h3>

<h2>Phygital examples being used today</h2>
<ul>
<li>Amazon Go checkout-free stores | Customers prefer brands that inform and are easy to navigate.</li>
<li>Nike Fit app | Using the app and their smartphone camera, customers select the best-fitting shoes by digitally measuring their feet to identify 13 data points to match fit.</li>
<li>Virtual fitting rooms | Customers can try on virtually anything according to their size and fit. This reduces returns, which lowers profits.</li>
</ul>

<h3>Phygital examples being used today</h3>

The pandemic accelerated underlining currents and exposed that customers want simpler more personalized shopping experiences.
Phygital blends physical and digital marketing strategies using advanced technologies to enhance your customer experience in imaginative ways. Going beyond omnichannel marketing, which seeks to integrate online and offline options, phygital strategies seek to elevate the customer experience to a new level and make shopping interactive, seamless and convenient anywhere along the buying journey.

Physical stores will continue to play a role but will function differently as these blended experiences become a driving force behind efforts to differentiate and grow. Effective strategies will allow customers to seamlessly transact with you across multiple channels, such as online with any device, in store, in marketplaces and on social platforms.
While it&rsquo;s not necessary to use every channel, it is necessary to provide a connected, consistent experience in channels your customers use and that make sense for your business. The key is to remove friction along the buying journey using technologies to digitally enable shopping and offer the utmost convenience.&nbsp;
Using technology to simplify and personalize your customer experience in innovative ways will help build loyalty and differentiate you from your competitors. <a class="RT_pdf" href="#" rel="follow">Learn more about how to put the power of phygital to work for you <img src="https://cdn.buttercms.com/ACy0yGaoReCyW6Nq7Nk0" alt="Component 3 &ndash; 2.png" width="17" height="17"></a>

Fixing clunky phygital experiences

Powerful advantages of a phygital approach

Phygital examples being used today

Powerful advantages
of a phygital approach

Phygital examples
being used today