Social commerce is becoming even more important as more consumers engage with brands and influencers online via websites, marketplaces, mobile apps and common social platforms.

In this digitally-connected world, new technologies provide opportunities to enhance marketing campaigns with social media influencers to expand reach. It’s also possible to offer immediate click-to-buy conveniences or sync directly to the products on your website to optimize campaign results and revenue potential.

This can be a powerful tactic since social media influencers have a unique ability to affect the purchasing decisions of many of their followers and potentially take your brand viral. Endorsements, product mentions and personal testimonials can be very effective when coming from the right influencer, especially one with particular expertise or fame in a category, such as health, fashion or sports.

Top Influencer

Soccer star Cristiano Ronaldo reportedly makes $1.6 million per sponsored post when reaching out to his roughly 400 million followers.

Paid endorsements by famous celebrities have been a common marketing strategy for decades, but influencers include everyday people who can also effectively advocate for your brand. They can range from mega-influencers with a very large following to smaller, localized influencers with a specialized expertise.

Online communities are another untapped opportunity in social media marketing, especially among Gen Z shoppers. Increasingly, customers are turning to bloggers, influencers and online communities as a primary source of product information and reviews, which has the added advantage of filling gaps due to labor shortages.