Competing in the virtual arena

Embracing emerging technologies to find new markets and meet ongoing changes in consumer expectations will continue to reshape your business in fascinating and futuristic ways. An exciting opportunity on the horizon is the metaverse (derived from "meta," which means beyond, and "universe" to convey a parallel world). You may be among the many companies exploring what this $8T opportunity could mean for your revenue potential in the future. Simply put, the metaverse is the fusing of existing and emerging technologies to create augmented life experiences. It's like being inside an embodied internet that's not limited by devices.
As you consider how the metaverse may help you find new markets
and revenue sources, keep these practical applications in mind:

Immersive Shopping

Enhance omnichannel integration to heighten experiences, add touchpoints, gather data and keep marketing strategies on track.

OPERATIONAL
CHANGES

Retail changes
are on the move

Supply
chain delays

Labor concerns &
mounting costs

Merging fulfillment
strategies

HYPER-
PERSONALIZATION

The road to
relevance in retail

Turning
the corner

Add data
and analytics

The customer journey
is the destination

RETAIL
MARKETING

Ramping up for the
digital superhighway

Finding customers
in many new places

Going beyond marketing
for the masses

Fixing clunky
phygital experiences

Competing in
the virtual arena

PRICING &
PROMOTIONS

Shift pricing
into high gear

Gaining control
of pricing

Gaining steam
in retail

Navigating the
highs and lows

Dodging economic
impacts